Industry · Care

For home care services.

A home care service has to convince two groups: relatives who want to be sure their family is well looked after, and nurses who want to know whether you’re a good place to work. Brand, website or portal – I design for both.

A nurse greeting an older woman in a wheelchair

Why it’s different

Relatives and nurses are looking for different answers.

Relatives often search when a situation has suddenly changed. They want to know quickly whether you cover their area, which services you provide, how billing with the care insurance works and whether you have capacity right now.

Nurses, on the other hand, choose their job – and look at how you present yourselves first. Their questions are different: how are the rounds scheduled, who covers when I’m ill, and what does the boss sound like?

That’s why each group gets its own path through the site – with concrete answers instead of general words about quality.

Smartphone showing the SangCare staff portal, “My absences” view

What I do for home care services

Brand, website and portal for home care services.

Brand & Graphic Design

An identity relatives trust and nurses are glad to start with – from the logo to the photo shoot.

More on brand & graphic design

Web Design & Development

A website for your care service with two paths: for relatives looking for care, and for professionals who want to apply.

More on web design

Portals & Applications

A staff portal for rotas, documents and records – custom-built, as for SangCare.

More on portals

What matters for home care services.

Job ads in the CMS

You create, edit and close jobs yourselves – without going through me. Every job gets its own address so it can be found individually.

Short application

Name, qualification and contact details are enough. Someone on their phone after a late shift won’t fill in a two-page form.

Staff portal

Rotas, documents, records and contracts behind a login – custom-built as for SangCare instead of clicked together.

Your own images

Every nurse recognises stock photos of smiling nurses immediately. A day’s shoot costs less than three months without applications.

Care enquiries

Services, costs and process explained clearly, plus a short enquiry form – for people organising care for the first time.

Service area visible

Which places you cover, as content of its own. That’s the search relatives start with.

Data protection

Application documents and health data are especially protected. Deletion periods and server location are at the top of the list.

Accessible

The site has large type and high contrast and can be used with a keyboard. In this industry, that’s not optional.

Example from the industry

A new business in care recruitment.

For SangCare, a recruitment agency for nursing staff, I finalised the logo and brand, organised a photo shoot, built the website and developed the staff portal behind it. How it came about is in the case study (in German).

View case study
SangCare website on a laptop and smartphone

How it works

Four steps, no surprises.

01

Listen

Where does it get stuck – with applications, with enquiries or both? And what do the people who already work with you say?

02

Structure

Define the two paths before designing. What belongs in the CMS, what behind the login, what on a page of its own.

03

Design

If helpful, I’ll show you design ideas or a clickable prototype first. I design with your real content instead of placeholders.

04

Build and hand over

Build, testing on real devices, training for your office team. After that you manage jobs yourselves.

Before you get in touch

Are we a good fit?

Good signs

  • ✓You want to recruit nurses and get more care enquiries, not just a modern look.
  • ✓Someone on your team will look after the job ads afterwards.
  • ✓You have someone who can answer questions about everyday work.
  • ✓You’re willing to write concretely about rounds, rotas and pay.

Probably not

  • ×Your budget is fixed before it’s clear what you need it for.
  • ×The site is supposed to bring more enquiries and applications without anything else changing.

The questions that come sooner or later

Answered in advance.

Who owns the site in the end?

You do. Domain, access and content run on your own accounts, and I build the site so someone else could take it over without untangling it first. That keeps you independent of me.

What if I’m not around?

You get all access details, the files and documentation someone else can read. Classes and structure are named so other developers can find their way around.

How long does it take?

That depends a lot on the scope – a website is on a different scale from a portal or an ongoing collaboration. You’ll get a reliable timeframe after our first conversation.

What does it cost?

One-page websitefrom €2,500
Multi-page websitefrom €5,000
Brand design for your companyfrom €3,500
Client portalfrom €10,000
Ongoing supportfrom €350 per month

I’ll give you the exact scope after our first conversation.

Care

Tell me about your care service – and what makes you different.

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