Brand, website and the software behind it – designed and built by the same person.
Industries where I know what matters.
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Health practicesPsychotherapy practicesHome care servicesYoga studiosPhotographersArtistsIndustry · Food and hospitality
New dishes, new promotions, new locations – and every time you need material for them. The art is to keep delivering something new and still be recognisable as one brand two years later.
Why it’s different
Hospitality isn’t a project business, it’s a rhythm business. There’s never a point when everything is finished – there’s always the next motif.
A template doesn’t solve that. A summer dish needs different imagery from an opening promotion, and squeezing both into the same template looks like a canteen notice.
What it needs instead is a brand guideline with enough room to move: colours, typography, imagery and tone of voice set the frame within which every motif is free. That’s how I’ve worked for Sushi Circle and YO! Sushi for years – in parallel, without the two blurring together.
What I do for food and hospitality
I design posters, displays, window graphics and table cards – always for the view from three metres away, not for the screen.
Food labelling has its own requirements for legibility and completeness. They’re checked with every motif.
Designed and built so a new price doesn’t mean a new layout.
The frame everything is created in. Without it, an ongoing collaboration eventually turns into patchwork.
Motifs for openings, seasonal dishes and holidays – from print to social formats.
Final artwork and coordination with the printer included. The files go out finished.
Branches may run their own promotions without the brand falling apart. That includes what must not be changed.
If you like, the website too, including the places where delivery platforms are integrated.
Example from the industry
For Sushi Circle and YO! Sushi I design posters, flyers, labels and point-of-sale material on an ongoing basis – two brands with their own guidelines that, years later, you can still tell apart. How that works is in the case study.
View case studyHow it works
01
What’s already there, what works, what contradicts itself? In this industry there’s usually a lot of material.
02
Colours, typography, imagery, tone of voice – and explicitly where freedom remains. A frame that’s too tight gets ignored day to day.
03
A few real cases from your everyday work played through. That shows whether the frame holds.
04
After that it runs in rhythm: request, draft, print files. Without starting from scratch every time.
Before you get in touch
The questions that come sooner or later
You do. Domain, access and content run on your own accounts, and I build the site so someone else could take it over without untangling it first. That keeps you independent of me.
You get all access details, the files and documentation someone else can read. Classes and structure are named so other developers can find their way around.
That depends a lot on the scope – a website is on a different scale from a portal or an ongoing collaboration. You’ll get a reliable timeframe after our first conversation.
I’ll give you the exact scope after our first conversation.
Food and hospitality
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