Industries

Industries I understand.

Every industry has its own questions, and each of them has more than one answer. That’s exactly where my work begins. Below you’ll find where I’ve already done it – and where I know what matters.

Tina Hörholdt from behind at her laptop, a design draft on the screen

People and health

Where trust comes before the offer.

Health practices

Physiotherapy, occupational and speech therapy, naturopathy: services explained clearly, appointments without phone tag.

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Care and home care services

Relatives are looking for good care, nurses for a good employer. The site speaks to both.

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Yoga and studios

Class schedule, prices and trial class in three clicks – and a brand that doesn’t look like every other studio.

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Psychotherapy

Calm, clear, no stock photos. The first hurdle isn’t the design, it’s getting in touch at all.

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Business and technology

Where a website comes with a portal or system.

Recruitment agencies

Two audiences on one site, job ads in the CMS and a staff portal behind it.

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Medical technology

Products that need explaining, long decision paths, a committee looking for reasons to say no.

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Energy and renewables

Complex topics that need a graphic before they need a text.

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Engineering and planning firms

Strong expertise, digitally invisible. Usually it’s not the skill that’s missing but the structure that shows it.

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Tax and accounting firms

Client portal with document exchange – technically the same pattern as a staff portal.

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Property management

Owner and tenant portals. Unspectacular, but in use every day.

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Brands and retail

Where the design itself is the product.

Beauty and cosmetics

Packaging, labels and product images as one system instead of lots of individual layouts.

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Food and hospitality

Posters, labels and point-of-sale material for every promotion – and still recognisably one brand.

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Fashion

Ad creatives that work in every crop and fit into an existing brand identity.

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Franchise and multi-location

A framework in which every location may have its own character without the brand falling apart.

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Photography

Large images without loading times, series in the CMS and a design that holds back. The site should look the way you photograph.

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Art and creatives

Works, series, exhibitions and workshops – maintained by you. And a shop, if you want one.

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LET’S TALK ANYWAY

Your industry is missing?

If your industry isn’t listed above, it only means I can’t show a project from it yet. Not that I don’t understand it.

The questions are almost the same everywhere: who should find you, what should that person do next, and who looks after it all once the project is finished. What differs are the answers – and I find them by asking, not by opening a template.

Tell me about your plans. If I realise someone else is a better fit, I’ll tell you that too.

Tina Hörholdt smiling on the phone, leaning against a light sofa

Whatever your industry

Tell me what you have in mind – we’ll figure out the rest together.

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