Brand, website and the software behind it – designed and built by the same person.
Industries where I know what matters.
See all industries →People and health
Health practicesPsychotherapy practicesHome care servicesYoga studiosPhotographersArtistsIndustry · Fashion
Ad creatives from banner to feed post, a landing page for the campaign or a new website: I design everything so it looks like your brand.
Why it’s different
Established fashion brands have a fixed brand identity. Colour, typography and imagery are set, often for decades. That’s not a limitation, it’s the actual task.
Arrive with your own signature and you deliver something that stands out in the campaign – in the wrong way. Just copy, and you deliver something generic.
The work lies in between: understanding the brand system well enough that something new can come out of it that still looks like the brand. That’s exactly what I do for Triumph, on an ongoing basis and in many formats at once.
Online campaigns in every format you run – from skyscraper to story, each composed individually rather than cropped.
I design within your system and would rather ask once too often than break a rule that exists for a good reason.
Set up as a set, not as individual files. That way a new format can be added later without recreating the motif.
Cut-outs, retouching, colour matching – so product images from different shoots hold up side by side.
Collections, lookbooks and campaigns online – on a website you maintain yourselves and that matches your creatives.
If there’s no system yet, we build one – logo, colour world, typography, imagery.
I design lookbooks, hang tags and packaging – final artwork and print handling included.
Campaigns have fixed dates. That’s why we plan drafts and feedback rounds from the start so the creatives are ready in time.
Example from the industry
For Triumph I design creatives for online campaigns – whenever a campaign is coming up, and always in several formats at once.
Visit the websiteHow it works
01
Before I design, I immerse myself in your brand identity. That’s not a preliminary chat, it’s the first working step.
02
Which crops, which channels, how much copy. That determines the composition more than taste does.
03
Always designed for the hardest format first. What works in the narrow banner works everywhere.
04
Every format set up and exported, named according to your scheme, so they go straight into the campaign.
Before you get in touch
The questions that come sooner or later
You do. Domain, access and content run on your own accounts, and I build the site so someone else could take it over without untangling it first. That keeps you independent of me.
You get all access details, the files and documentation someone else can read. Classes and structure are named so other developers can find their way around.
That depends a lot on the scope – a website is on a different scale from a portal or an ongoing collaboration. You’ll get a reliable timeframe after our first conversation.
I’ll give you the exact scope after our first conversation.
Fashion
Reply within two working days
