Brand, website and the software behind it – designed and built by the same person.
Industries where I know what matters.
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Health practicesPsychotherapy practicesHome care servicesYoga studiosPhotographersArtistsIndustry · Franchise and multi-location
Every branch wants to run its own promotions, and head office wants it to look like one brand. Both are possible – if it’s settled beforehand what each location may design itself and what stays uniform.
Why it’s different
In multi-location businesses, brand management rarely fails because of design. It fails because nobody knows what they’re allowed to do.
If the frame is too tight, locations build their own posters in Word – exactly when things need to happen fast. If it’s too loose, after two years you have twelve brands.
That’s why this is less about a logo than about a decision: which elements are untouchable, where may a location go its own way, and who decides when in doubt. I write that down so it holds even when I’m not in the room.
What I do for franchise and multi-location businesses
Not as a coffee-table book but as a working document: what stays uniform, what locations may design themselves and who decides when in doubt.
Posters, notices and social posts as templates a branch manager without design skills can fill in.
Every branch with its own address, opening hours and team – people search locally, not centrally.
A site that leads to the right branch instead of showing all of them at once.
A defined space where locations create their own material – without getting it wrong.
Ordered centrally or locally – in both cases with files that deliver the same result everywhere.
A package that makes a new branch look right from day one, without anyone having to call.
If your group runs several brands: separate sets that are kept strictly apart.
Example from the industry
For Sushi Circle and YO! Sushi I create material for branches and promotions on an ongoing basis. Both brands have their own colour and type sets and their own guideline – precisely because I work for both, the difference stays sharp.
View case studyHow it works
01
What do the locations do themselves today? That determines what the templates need to be able to do.
02
Fixed, free, on request – each category with examples.
03
First for the most common occasions, then for the rest.
04
Guideline, templates and a short training session. After that you only need me for what’s genuinely new.
Before you get in touch
The questions that come sooner or later
You do. Domain, access and content run on your own accounts, and I build the site so someone else could take it over without untangling it first. That keeps you independent of me.
You get all access details, the files and documentation someone else can read. Classes and structure are named so other developers can find their way around.
That depends a lot on the scope – a website is on a different scale from a portal or an ongoing collaboration. You’ll get a reliable timeframe after our first conversation.
I’ll give you the exact scope after our first conversation.
Franchise and multi-location
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