Brand, website and the software behind it – designed and built by the same person.
Industries where I know what matters.
See all industries →People and health
Health practicesPsychotherapy practicesHome care servicesYoga studiosPhotographersArtistsService
What you stand for, translated into colour, type and language. And if your brand already exists, I take care of the graphic design for it – from ads to print to packaging.
What it’s about
Most enquiries start with a logo. That’s understandable, but it falls short: a mark on its own says little. A brand only becomes recognisable when everything works together – colour, type, imagery, tone of voice.
That’s why I don’t start with drafts but with questions. What do you do differently from others? Who do you want to reach, and who deliberately not? What should someone think about you before you’ve said a word?
The answers become a system: not a single file but a set of rules and building blocks you can keep working with yourself. And that anyone who comes after me can pick up straight away.
Not every project starts with the brand. If yours already exists, I take care of the graphic design for it: ads, social media graphics, flyers, packaging and presentations – right within your existing brand identity.
What you get
What you stand for, for whom – and what you deliberately stay out of. In writing, so it still holds in six months.
Wordmark and symbol in every variant you really need day to day, including final artwork. Printers and suppliers don’t have to rebuild anything.
A palette with tested contrasts and a type system with fixed sizes. Both documented so nobody has to guess.
How you sound – from the headline to the polite no. With example sentences instead of adjectives.
A template you fill in yourself without it falling apart the third time.
Graphics for social media, newsletters and presentations – in the same system, so nothing looks out of place.
I design labels, folding boxes and inserts, including print-ready artwork for the printer.
Creatives for Meta, Google and print in every format – for existing brands too, such as Triumph and Eberharter Consulting.
Process
01
An in-depth conversation that I prepare carefully. I ask targeted questions and listen closely. Afterwards I know what it’s really about.
02
Positioning, audience, tone of voice. We decide what you stand for before anyone talks about colours.
03
A few well-considered directions instead of many variants. You choose one, and we refine it together.
04
All files, a brand manual and a session in which I show you how to work with it.
A good fit?
I’ll give you the exact scope after our first conversation.
Example
For SangCare, a recruitment agency for nursing staff, I finalised the logo and brand, organised a photo shoot and built the website and portal from it. How it came about is in the case study (in German).
View case studyEnquiry
Tell me what you actually stand for. We’ll sort out the rest together.
Go to the enquiry formBooked until December 2026 – enquiries welcome now
