Brand, website and the software behind it – designed and built by the same person.
Industries where I know what matters.
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Health practicesPsychotherapy practicesHome care servicesYoga studiosPhotographersArtistsIndustry · Beauty and cosmetics
Your products come in different sizes and shapes, and next year there will be more of them. So that everything still belongs together, I design brand, packaging and website so the next product fits in naturally too.
Why it’s different
At PINKYPACT the brief sounded like one task: new packaging design. It was a dozen. UV gel wraps, press-on boxes, content labels – what works on a wrap pack no longer fits on a box.
If you treat every format as a separate task, you end up with lots of layouts and no brand. And with the next product it all starts again from scratch.
That’s why I first define how brand, product name, contents and image relate to each other – regardless of format and material. After that the same principle carries over to everything that comes next.
What I do for beauty brands
The rulebook behind every pack: what goes where, how large, in what proportion. In writing, so it holds without me.
Design and final artwork in Illustrator, die lines set up for every format, handed over print-ready.
Ingredients, batches, warnings – on the same grid as the outer packaging instead of stuck on as an afterthought.
The point where packaging projects usually fall apart. Packaging and shop have to make the same promise.
If the brand doesn’t exist yet: wordmark and symbol, colour world, typography and imagery as a system.
If you like, the site as well – so the design principle doesn’t end at the counter.
Creatives for launches and promotions that come from the same world as the pack on the shelf.
New product lines fit into the system without renegotiating the basic principle.
Example from the industry
For PINKYPACT I developed a design principle that was applied to wrap packaging, press-on boxes, content labels and the product images in the shop. How it came about is in the case study.
View case studyHow it works
01
All formats on the table, including the planned ones. What the system has to carry later is decided here.
02
A grid that works on the smallest and the largest product. We test on the hardest case, not the prettiest.
03
Final artwork for every format, die lines set up, print files finished – not as a draft with a request to check.
04
Files, rulebook and templates. With them you can manage the next product without me.
Before you get in touch
The questions that come sooner or later
You do. Domain, access and content run on your own accounts, and I build the site so someone else could take it over without untangling it first. That keeps you independent of me.
You get all access details, the files and documentation someone else can read. Classes and structure are named so other developers can find their way around.
That depends a lot on the scope – a website is on a different scale from a portal or an ongoing collaboration. You’ll get a reliable timeframe after our first conversation.
I’ll give you the exact scope after our first conversation.
Beauty and cosmetics
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