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Ad creatives for online campaigns, strictly within the existing corporate design.
Year
2025–2026
Services
Ads, Design
Industry
Business consulting
Eberharter Consulting is a sales and client acquisition consultancy for B2B service providers. It promotes programmes, masterclasses and consultations – and needs a steady flow of Meta ad creatives that fit the existing corporate identity.
Consulting sells through trust, not volume. That’s why the creatives stay calm and stick strictly to the corporate identity – anyone who lands on the website after the ad should see immediately that it’s the same company.
The copy came from the company, the visual execution from me: for each drop, a complete set of around 15 assets – carousels, stories and feed posts, each in the formats Meta requires.
A message carried across several slides in a carousel doesn’t work in the same form in a story. That’s why each format is created on its own, instead of scaling one crop to fit the rest.
Over about a year, this produced numerous drops. After that, the company’s focus shifted to its sister brand – where I took on brand, ad world and e-book, as described in the House of Growth case study.
Enquiry
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