Case study
A complete brand, ad world and e-book for a sister brand of Eberharter Consulting.
Year
2025
Services
Brand, Ads, E-book
Industry
Professional development



House of Growth is a brand of Eberharter Consulting, aimed at people who want to develop their own business. It started from zero – there was neither a brand nor a presence.
A sister brand can lean on its parent brand or find its own language. Because the audience is a different one, the second was right here: deliberately feminine and high-quality instead of sober and consultant-like – recognisably related to Eberharter Consulting, but impossible to confuse with it.
Complete branding from logo to colour and typography to imagery, plus the online ads in the same aesthetic.
On top of that came a multi-part e-book: module overviews, chapter pages and bonus material – set in the same design framework as the brand, so a chapter doesn’t look out of place next to an ad.
Because brand, ads and documents come from the same person, nobody had to explain a guideline that was clear anyway.
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