Brand, website and the software behind it – designed and built by the same person.
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Health practicesPsychotherapy practicesHome care servicesYoga studiosPhotographersArtistsCase study
Website for a yoga studio that shouldn’t feel like every other one.
Year
Since 2023, ongoing
Services
Brand, Website (Webflow), Print
Industry
Yoga & wellbeing
Stefanie Kille runs Sweet Spot Yoga in Leonberg. The brief came from her directly and grew over time: first the brand, then the website, then gift vouchers and print materials – and finally her own personal website.
Yoga is an industry with very similar identities: the same beige tones, the same stock images, the same promises. The task was to move away from that without getting esoteric.
That’s why a brand guideline came first, before anything was designed: colour concept, logo usage, image research and a mood board for future photo shoots. Studio and person deliberately got separate identities – two brands in the same design system that you still can’t mix up.
A new concept in Figma, built in Webflow – including a class structure for the class schedule that can be extended without me. The personal website runs on WordPress, because that’s where she wanted to work herself.
Then came print: gift vouchers in Illustrator, final artwork and handling the printer. The colour concept from the guideline applies to both, so a printed voucher doesn’t look out of place next to the website.
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